Product Description
Sublimely stylish in silver, the Swatch Cool Days stainless steel men's
watch is a great choice for an everyday timepiece. The satin-finished
watch case is topped by a flattened bezel with engraved Swatch logos,
and it's completed by a classic triple-link stainless steel bracelet
band. The blue dial features black-outlined Arabic numerals in a
serif-style font, small two-minute numerals around the outer edge,
24-hour notations, and large, luminous dauphine hands (with seconds
hand). Other features include a day-and-date window at 3 o'clock,
precise Swiss quartz movement, and water resistance to 30 meters (100
feet)--enabling it to withstand splashes and snowspray, but not
suitable for swimming.
About Swatch
In the mid 1970s, the Swiss watch industry was in the midst of its
worst ever crisis after facing stiff competition from Japanese-made
brands. The Swatch brand was launched in 1983 with the original Swatch
quartz watch, a slim plastic timepiece with only 51 components that
combined top quality with a highly affordable price. Today, after sales
of over 200 million watches, the Swatch Group has grown to include
brands such as Omega, Longines, Rado, Mido, and Pierre Balmain as well
as the original Swatch brand. The name "Swatch" is often misconstrued
as a contraction of the words "Swiss Watch," but Nicolas Hayek,
Chairman of the Swatch Group, affirms that the original contraction was
"Second Watch."
Product Description
Quartz movement, Analog day/date display, Black luminous hands and
numbers, 30 meters/99 feet water-resistant
